A direct platform with clear fees, signed contracts and escrow protected payments. Full transparency. Both sides see every rupee, every time.
Escrow protected
Signed in app · Paid on approval
Two sides. One direct platform.
For brands
Publish your campaign brief with a budget. Match with audited creators, sign terms in app and pay the full campaign value into escrow upfront. You release payment only when the work is approved.
For creators
Every creator page is audited and scored for engagement quality, from tier 3 to tier 1 cities, plus top names. Terms are signed in app, funds sit in escrow and your payout lands on approval. Every fee visible, nothing taken in the dark.
How UNCUT works
A brand posts a campaign brief with its budget. Upfront, in the open.
Creators apply or are invited. Every profile is audited and scored for engagement quality.
Terms are signed in app. Both sides know the deal before anything moves.
The brand pays the full campaign value into escrow upfront. Funds are held, not promised.
On approval, the creator is paid. Then both sides rate each other.
The market is moving direct
₹4,500 to 5,000 cr
Estimated India influencer marketing spend by end of 2026
₹3,000 to 3,500 cr
Estimated spend in 2025, with roughly 40 to 50% growth in a year
Tier 3 → 1
Smaller cities are the growth centre, with lower campaign costs
Source: Kofluence report, 2026. An earlier EY × Big Bang Social report projected ₹3,375 cr for 2026.
Fee transparency
Full transparency. Both sides see every rupee, every time. Before the campaign, not after the invoice.
UNCUT fee
Shown upfront on every campaign, before anyone commits to anything.
Platform fee
Visible to both sides before a contract is ever signed.
Brand funds
Paid into escrow upfront. Released to the creator on approval. And only then.
The middleman
There isn't one.
Creators keep more when the middle is gone
Straight answers
01
A direct platform connecting brands and creators for influencer campaigns. No middleman. No hidden cuts.
02
The brand pays the full campaign value into escrow upfront. Funds are released to the creator on approval. And only then.
03
Fees are shown upfront on every campaign, visible to both sides before anything is signed. Nothing is taken in the dark.
04
Brands posting campaign briefs, and creators whose pages are audited and scored for engagement quality, from tier 3 to tier 1 cities, plus top names.
Waitlist
We're onboarding our founding brands and creators now. Direct deals, visible fees, escrow protected payments.
Contact
Questions about campaigns, audits or early access? Write to us. A human replies.